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James (JROK) Kenney was born April 4th 1975 in New Orleans, LA. and spent early childhood in NOLA then moved around a bit starting in the Washington D.C. area. During his early teenage years you could find him Friday nights at the community center dances. Dancing was an early interest for Jrok, and while wearing hammer pants, took on all comers on the dance floor and held his own against most. During high school, there was another move, this time to Tampa,FL where he took his love of music and dancing to the dance floors of Ybor City during the Miami bass, breakbeat, and electro explosion of the 90′s. This is when James became JROK. The latest move (1997) was back to where it all began, New Orleans LA U.S.A. Jrok and his buddies started mixing records soon after and he found himself to be a natural talent. Jrok soon became one of the hottest new DJ’s in the city, bouncing from club to club. He then teamed up with other local talent to form NOLA Beats and Goodvibe Nation record label and production company. They then toured around the Gulf of Mexico with stops in Cancun for Sundance Music Festival. New Orleans, Bay St. Louis, Gulfport, and Panama City. Jrok has been playing the New Orleans scene ever since holding such residencies as Kenny's Key West (Fat City), Escapades (Fat City), Pyramids (Metairie), The Mardi Gras Club (French Quarter) , Club Tonix (Bourbon St.) and many stops in between. Jrok now splits time between New Orleans and Jacksonville, FL producing music. " I feel my mission is to make (them) dance and will continue to do so for years to come."

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